As of right now, I would buy this again. I have yet to use my WEN without the styling cream step, but I really do enjoy this. After cleansing, you put it on wet hair and either style or air dry. I always air dry for the most part. It keeps my hair under control. Combined with the texture balm (once my hair is dry) I have soft, shiny, manageable hair...no shampoo/conditioner/styling combo has ever given me these kind of results. I'm really liking the WEN system so far. If that changes, I will most definitely update my review!